Using AI in Actualog Social PIM

This topic explains how Actualog uses AI to manage product information: where you see AI in the interface, what it can do, and how you are in full control of your data.

1. What does AI do in Actualog

Actualog Social PIM uses AI to reduce routine manual work and help keep product data clean, complete, and consistent. In practice, this means:

  • Fewer manual edits during import
  • Faster product classification and display
  • Smart attribute suggestions and content generation
  • Easier translations and localization
  • Clearer explanations for errors AI never replaces your decisions. It suggests, explains, and automates repetitive steps, but you always confirm important changes.

2. Where you see AI in Actualog

2.1. Chat assistant ("Ask HEX panel")

Actualog includes a built-in chat assistant that can be accessed from most pages . You can use it to:

  • Ask "why?" questions about mistakes or unexpected behavior
  • Get step-by-step recommendations for imports and mappings
  • Ask for explanations of concepts (attributes, categories, communities, etc.)
  • Request short texts: product descriptions, main features, tips for end users

Typical questions:

  • "Why did my last product import fail and how do I fix it?"
  • "Help me map this vendor category to our existing categories."
  • "Suggest key features for this new type of product.
  • "Enhance this product description for a B2B catalog.

The assistant works in the context of your tenant, so the answers take into account your real directories, categories, and configurations where appropriate.

2.2. Smart Imports and Data Quality

When uploading product data files, AI helps you understand and resolve issues faster.

You can see:

  • Clear explanations of errors — instead of technical messages, the system groups problems (for example: "Missing required attributes", "Unknown units", "Unchecked categories") and shows suggestions
  • Fix hints – For many problems, the assistant may suggest what to change in your file or matching rules.
  • Summary of the trial import – After the test run, you can ask the assistant to briefly explain what went wrong and what to do next.

This reduces the number of trial and error cycles when integrating new suppliers or marketplaces.

2.3. Help with categories and taxonomy

Actualog often works with several classification systems (internal categories, standards, marketplaces). AI helps to:

  • Understand where a new product "belongs" based on its features and description
  • Suggest suitable categories when importing products from new sources
  • Explore proposals for new categories or templates based on external structures

. In practice, you can see:

  • Recommended category displays when configuring imports
  • Lists of Recommended Categories created from external trees and ready for you to review
  • Recommended Attribute Sets When Defining a New Product Category or Master

You always confirm or correct a proposal before it becomes part of your taxonomy.

2.4. Attribute and Content Suggestions

On product and category screens, AI can help with:

  • Attribute ideas — when creating or refining templates, the system can suggest characteristics that are usually used for similar products (e.g., sizes, materials, energy class, packaging information).
  • Attribute extraction – For some data, AI can help extract values from semi-structured text (e.g., extract "Height: 120 cm" from the description).
  • Marketing content – AI can generate or enhance product descriptions, bullet points, and marketing summaries based on existing characteristics and your tone of voice.

You can insert sentences as they are or edit them before saving.

2.5. Translations and localization If

you work in multiple languages, AI can speed up localization while maintaining terminology consistency.

You can use it to:

  • Offer translations for product titles and descriptions
  • Translate category names, attribute labels, and supporting texts
  • Adjust the text for specific markets (e.g. US or EU wording) Offers

AIs appear in translation fields; You check, correct, and approve them before publication.

2.6. Proactive hints and "sparks" B

in some cases, Actualog may proactively offer offers ("sparks") based on your recent activity. Examples:

  • "Your last three imports had similar mistakes. Want a quick summary and recommendations for fixing?"
  • "Many category X products lack the attributes required by the target marketplace Y."

You can adjust the frequency of these offers or turn them off entirely.

3. How AI works with your data

3.1. Data access

To answer questions and generate suggestions, the AI assistant can access the following data:

  • Product records and attributes
  • Categories, templates, and taxonomies
  • Import logs and validation results
  • Reference content and configuration data

Access is restricted to your tenant. AI functions do not receive data from other tenants.

3.2. History

For the convenience and quality of responses, Actualog stores:

  • Chat sessions and messages so you can scroll back and pick up where you left off
  • In some cases, long-term insights (e.g., "this user mainly works with Directory A") personalize the guide

Retention periods and privacy settings can be configured at the tenant level. Admins can request the deletion of specific conversations or, if necessary, broader AI data.

4. Control, security and Privacy

Actualog is designed to AI support your PIM process rather than silently changing data.

Key principles:

  • Person in control
  • AI never deletes products, catalogs, or categories on its own
  • AI-generated changes to important objects look like suggestions or drafts that require your approval.
  • Customizable permissions
  • Administrators can limit the assistant's capabilities (e.g., read-only help, suggest changes, import-only help).
  • Proactive messages and "sparks" can be turned on or off.
  • Transparency
  • When it comes to AI, the interface clearly indicates that the sentence or text is generated by AI.
  • You can always cancel, edit, or ignore AI suggestions.
  • Privacy by design- AI only works with data inside your tenant.
  • Personal data is minimized in training and logs where possible, and access is governed by the same security model as the rest of Actualog.

5. When to Use AI in Your Daily Work

Use AI in Actualog whenever you want:

  • Import a new vendor file and quickly understand errors
  • Map new categories or external trees to an existing taxonomy
  • Improve or accelerate content creation and product translations
  • Get explanations and short "how to" answers without leaving the page
  • Identify gaps and inconsistencies in product data before publishing

You can start at any time by opening the assistant panel and asking in simple terms what you need. If you feel that the assistant is too active, change the settings or talk to the tenant admin to change their behavior.